Almost half of all small businesses in the UK will be using video conferencing by 2015 – with cost efficiencies and improved productivity the two key drivers.
New research* from technology company Brother, which has just launched OmniJoin, a new video conferencing service specifically for SMEs, reveals that:
• 29% of UK SMEs currently use video conferencing; this is predicted to grow to 49% by 2015 and 63% by 2017
• Among SMEs already using the technology, reducing travel costs is seen as the key benefit – cited by 62% of respondents
• The growth of the mobile workforce is another key factor; 46% of UK SMEs already have more than half of their staff working remotely, and 40% expect the number of remote workers to increase in the next 2-3 years. Half of the SMEs using video conferencing said it enabled effective home-working.
• Improving workforce productivity is seen as the key reason to invest in better communications technology – cited by 90% of respondents; 80% said it would help them compete with larger companies.
“Video conferencing has well and truly come of age. No longer just the preserve of the big corporates, more and more small and medium-sized businesses are realizing the benefits,” said Simon Stones, Senior Manager, Printing & Solutions division, Brother International Europe
“It’s the perfect time for an established name like Brother to enter the market with a high-end product specifically designed for SMEs.”
With its strong heritage in the SME market, Brother has developed its new OmniJoin solution to offer high-end video conferencing at an affordable price. The cloud-based product works with existing office equipment, so there is no need to buy expensive conferencing hardware.
* Source: survey conducted by IDC in January 2012 among 1024 influencers on hard/software purchasing decisions in small and medium-sized businesses across 13 European countries.